Lob.com

About Lob.com

Lob is a direct mail automation platform that provides tools for building, routing, printing, and delivering physical mail campaigns. The platform includes Postal IQ, a routing system that selects USPS entry points for mailpieces, and a nationwide Print Delivery Network that produces mail near its final destination to reduce transit time and stabilize costs for high-volume campaigns. It offers APIs for address verification and campaign integration, along with dashboard tools for segmenting, personalizing, and tracking mail sends from production through delivery.

The platform serves industries including financial services, healthcare, insurance, retail/ecommerce, and SaaS, and supports both in-house marketing and operations teams as well as agencies, consultants, and operations service providers. Security practices support compliance with HIPAA, GDPR, and CCPA/CPRA.

Lob reports over 12,000 companies using its services. It received the SupplyTech Breakthrough Awards' 2026 Delivery Platform of the Year and the MarTech Breakthrough Awards' Marketing Automation Platform of the Year.

Key features

• Postal IQ routing intelligence selects the most efficient USPS entry point for each mailpiece
• Nationwide Print Delivery Network produces mail near its final destination to reduce transit time
• APIs and dashboards for building, personalizing, and tracking direct mail campaigns
• Address verification
• Security practices supporting HIPAA, GDPR, and CCPA/CPRA compliance
• Production tracking from campaign to mailbox

Frequently asked questions