Sent is a unified API for messaging across SMS and apps like WhatsApp.
Sent.dm is a messaging API that unifies SMS, WhatsApp, and RCS behind a single integration. It handles channel routing, carrier interconnects, compliance (10DLC registration, WhatsApp template submission and resubmission, opt-in enforcement, country-specific rules), and content transformation, automatically selecting the best available channel per recipient based on cost and deliverability, with automatic fallback to alternate channels when delivery fails.
The product stores each recipient as a contact object with channel preferences and availability, checks which channels can reach a contact before sending, and lets developers define one template that is rendered into channel-specific payloads for SMS, WhatsApp, and RCS. Sent is registered with carriers directly (NECA OCN, FCC registration, IPES provider) and reports SOC 2 Type II and GDPR compliance.
It is aimed at developers and product teams building applications that send transactional or marketing messages (e.g., e-commerce, SaaS, fintech, healthcare) who want to replace multiple per-channel messaging integrations with one API. Pricing is pay-as-you-go at $0.015 per contact per month with carrier fees passed through at cost, including full API access to SMS, WhatsApp, and RCS and community support; an Enterprise tier offers volume discounts, custom SLAs, and 24/7 priority support.
SMS, WhatsApp, and RCS, sent through a single API integration.
Pay-as-you-go pricing is $0.015 per contact per month with carrier fees passed through at cost; custom volume pricing is available for enterprise.
No, Sent selects the optimal channel automatically based on availability and cost, though you can override it.
Sent retries automatically and falls back to alternate channels when appropriate, with no extra code required.
Yes, opt-in enforcement, country-specific rules, and content validation are built in, and 10DLC registration is automated.
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