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About Pinterest
Pinterest provides a developer API platform for integrating with its content and advertising systems. The API supports creating and managing organic content (Pins and Boards), building and managing ad campaigns with targeting and performance reporting, and uploading and managing product catalogs for shopping ads.
The platform also offers conversion tracking through a Conversions API, a Pinterest Tag, and conversion data uploads, along with analytics data ingestion for content and ads into external data warehouses or analytics tools.
It is intended for developers and businesses building apps or integrations that interact with Pinterest's advertising, content management, shopping, and analytics systems.
Key features
- Track ad conversions via Pinterest Conversions API, Pinterest Tag, or conversion data upload
- Create and manage organic content (Pins and Boards) via API
- Build and manage ad campaigns with targeting and performance reporting
- Create and manage product catalogs and shopping ads via Pinterest API for Shopping
- Ingest Pinterest analytics data into external data warehouses or analytics tools
Frequently asked questions
What can the Pinterest API be used for?
It can be used to track conversions, create and manage organic content, build and manage ad campaigns, manage product catalogs and shopping ads, and analyze Pinterest data.
Can I manage Pinterest ad campaigns programmatically?
Yes, the Pinterest API lets you build and manage ad campaigns, set up targeting, and report on campaign performance.
Does Pinterest support e-commerce product catalogs?
Yes, the Pinterest API for Shopping allows you to create and manage product catalogs and create, manage, and report on shopping ads.
Can I pull Pinterest analytics into my own tools?
Yes, the Pinterest API helps you ingest analytics data for content and ads directly into your data warehouse or analytics tools.
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