Mailchimp

About Mailchimp

Mailchimp provides developer tools for integrating marketing, transactional messaging, and e-commerce functionality into third-party applications. The Mailchimp Marketing API allows developers to pull custom data from their own apps to power marketing campaigns. Mailchimp Transactional (formerly Mandrill) sends targeted, event-driven email and SMS messages via API or SMTP. Mailchimp Open Commerce (formerly Reaction Commerce) is an open-source, API-first, modular commerce stack.

The platform serves millions of small business customers and states it delivers 1 billion emails daily. Developer teams have launched over 300 integrations built on Mailchimp's tools, and the company runs an Integration Partner Program offering benefits and support to teams building on the platform, along with a $1 million fund to support new integration development.

Documentation available includes quick-start guides, API reference documentation, and a GraphQL playground for Open Commerce.

Key features

• Marketing API for pulling custom app data into marketing campaigns
• Transactional email and SMS sending via API or SMTP
• Open Commerce API-first modular commerce stack
• GraphQL Playground for Open Commerce development
• Delivers 1 billion emails daily with high reliability

Frequently asked questions