Google Analytics

About Google Analytics

Google Analytics is a platform for tracking and analyzing website and app performance. It provides reporting on visitor behavior and campaign performance, along with tools for tagging websites or apps, setting up events and ecommerce tracking, and building custom functionality on top of the platform.

The product serves several audiences: beginners and small businesses new to measurement, marketers and data analysts who use its reporting interface and advanced features, and developers who integrate it via APIs and client libraries. Developer resources include documentation, sample code, and demos for automating measurement and reporting.

An MCP server for Google Analytics is available for installation from GitHub. Support and learning channels include a Discord server, a community forum, a blog, YouTube videos, and a Stack Overflow tag. Google Analytics 360 is referenced as a separate enterprise offering with dedicated training through GMP Academy and the Enterprise Marketing Portal.

Key features

• Track and analyze website and app performance
• Set up events and ecommerce tracking via tagging
• Access reporting and measurement APIs for custom Analytics functionality
• MCP server available for integration with AI tools
• Client libraries and code samples for developers on GitHub

Frequently asked questions