Ghost

About Ghost

Ghost is an open-source platform for building a website, publishing content, and running a subscription-based media business. It combines a content editor with rich media support (image galleries, video, audio, embeds, and other content cards), customizable website themes, and built-in email newsletter delivery, including audience segmentation for sending different newsletters based on subscriber preference.

The platform includes native membership and subscription tools: signup forms that convert site visitors into logged-in members, free and paid subscription tiers billed monthly or yearly, and discount/offer functionality for promotions. It also provides membership management, native analytics on content engagement and audience behavior, and integrations with third-party services covering social media, payments, analytics, and other categories.

Ghost is aimed at creators (YouTubers, bloggers, podcasters, musicians, artists), publishers and journalists, and businesses running content marketing, as well as developers who want access to source code and API documentation. It is described as independent and funded entirely by its users, with no outside investors.

Key features

• Custom website builder with themes and full branding control
• Built-in email newsletters with audience segmentation
• Native membership signup forms with free and paid subscription tiers
• Native analytics for audience engagement and content performance
• Offers and promotions to grow paid subscriptions
• Integrations with Zapier, Stripe, Slack, Mailchimp, and other apps

Frequently asked questions