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About Facebook
Meta's developer platform for building on Facebook, Instagram, Messenger, WhatsApp, and Threads. It provides APIs and tools across categories including advertising and monetization, artificial intelligence, authentication, business messaging, gaming, open source, and social integrations, along with documentation and developer support.
Core offerings include the Graph API and Marketing API for social and advertising integrations, a Meta Model API for building agentic, coding, and multimodal workflows, and embedded signup tools for business messaging onboarding. The platform also provides developer support through an AI-powered assistant for troubleshooting and compliance guidance.
The platform is aimed at developers and businesses building apps, ad campaigns, messaging integrations, or AI-powered workflows on Meta's family of products. It is used by businesses of varying sizes to connect with customers, run advertising, and integrate messaging across Meta's platforms.
Key features
- Graph API and Marketing API for building on Meta platforms
- Business Messaging tools including Embedded Signup for onboarding
- AI tools via Meta Model API for agentic, coding, and multimodal workflows
- Authentication and authorization protocols for secure login
- Social integrations across Facebook, Instagram, Messenger, WhatsApp, and Threads
- Ads and monetization solutions to reach billions of users
Frequently asked questions
What platforms can I build for with Facebook for Developers?
You can build across Facebook, Instagram, Messenger, WhatsApp, and Threads. It also offers gaming platforms and services.
What AI capabilities are available?
The Meta Model API provides access to Muse Spark, enabling agentic, coding, and multimodal workflows. Industry-leading open and accessible AI tools are also available at scale.
Does it support advertising and monetization?
Yes, the Marketing API lets developers reach billions of people through Meta ads and monetization solutions. The latest version is Marketing API v26.0.
Who uses this platform?
Over 200 million businesses use Meta's developer services every month to connect with customers and grow, including companies like Concepto Móvil, Universal Pictures, and Housing Development Finance Corporation.
What support is available for developers?
Meta AI Developer Assistant is available on the developer support page to help troubleshoot issues and navigate compliance.
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